Haus12 Interiors
Kitchen Design and Installation
Pitch Overview
We have sent and initial proposal to a renowned, North East based kitchen design and installation company that aimed to revamp their online presence and showcase their expertise in creating beautiful and functional kitchens. Our vision was to design a modern website that serves as an online showroom for their business, highlighting their services, range of styles, information on their showroom and much more.
Web Development
Our design focused on creating a visually appealing and user-friendly website that showcases the company’s kitchen designs and installations. We incorporated high-quality images of their completed projects, along with detailed descriptions and specifications. The design featured a clean and contemporary layout with easy navigation, making it simple for visitors to explore their portfolio and learn about their services. We also incorporated clear calls-to-action to encourage visitors to contact the company for consultations or enquiries and to request a brochure.
Branding
We understand the importance of branding in the competitive world of Amazon reselling. Our branding strategy includes developing a unique brand identity for the client’s business, including a new colour palette, typography, and visual elements that resonate with their target audience. This cohesive branding will be incorporated into the website design and Discord group, creating a more professional and memorable brand image.
SEO Strategy
Our team of SEO experts researched keywords, how they can best optimise the client’s website content and meta tags. We developed a content strategy that included creating informative and engaging content related to kitchen design, re-modeling, and installation. Our goal was to improve the company’s search engine rankings, drive targeted traffic to their website as well as their showroom, and increase their online presence overall.
Email Marketing
We designed a targeted email marketing campaign to engage with potential customers and nurture leads. Our strategy involved creating a compelling email template that reflected the company’s branding and included visually appealing images of their kitchen designs. We crafted engaging and informative content that showcased their expertise, shared customer success stories, and highlighted their unique offerings. We planned to implemented segmentation and automation to ensure that the right emails were sent to the right audience at the right time, maximising open rates and click-through rates.
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Potential Benefits for Their Business:
Our initial proposal offered several potential benefits for their bathroom design and installation business.
Increased Online Visibility
With the SEO strategy we had in place, we were determined to gain at least 2x the organic traffic within the first few months of going live.
Increase conversions
The goal of the re-design and brand was to make the business’ web presence match the quality of their products and service. We wanted to catch the users attention instantly with a prominent half width carousel at the top showing the bespoke kitchens as well as a modern hero layout. Throughout the site we referenced CTA’s to try to drive the users to the showroom as well as request brochures.
Competitive Advantage
In the competitive field of kitchen design and installation, having a professional website can give the client a competitive advantage over competitors who may not have a strong online presence. A modern and user-friendly website can attract potential customers and position the client as a reputable and trustworthy choice for their kitchen design and installation needs.